Email marketing - 2023 Whate Email marketing?
Email marketing - 2023 Whate Email marketing?
Are people not eager to open your emails, respond to them, and even more so - convert into buyers? It's time to take this issue as seriously as possible. Moreover, there are more than enough ways to properly pump this aspect. Go! ❤ Is ChatGPT free?
💢. Catchy subject line
First, the recipient must open your email. There are many options here - play on relevance (“10 ways to find accommodation in the cities of the World Cup”), offer something useful (“How to choose a good gaming laptop [instruction]”), appeal to the target audience (“Promotion! Discounts all week for children's products"), etc. You can also use emoji, which will noticeably distinguish your letter from all the others. Clickbait should not be used in the subject line of an email — upon opening such an email and realizing that the text does not fit well with the subject, people quickly close it.
💢. Play on the fear of missing out
“This 30% discount code will expire at midnight” - those who receive this email will know that they need to respond to the email promptly, otherwise the opportunity will be missed. If people think they are about to miss out on some big win, they tend to act very quickly.
💢. Simpler is better (or why you need to see a fifth grader in a reader)
The brain needs a very serious incentive in order to spend resources on processing data, and this is even more true now, when people are surrounded by constant information noise. Therefore, your text should be as readable and simple as possible.
Imagine that the reader is a schoolboy who is too lazy to open a textbook full of complex verbal constructions. Use short sentences and lists. Make sure that the reader “glides” smoothly through the text without tripping over complex piles of featureless paragraphs.
Also, get rid of the habit of stuffing one letter with a lot of promotional offers. Instead, focus on delivering one message, but deliver it well. Even if your email is a selection of recommended content, it should still have a common theme. And your message needs to be properly reinforced with CTAs.
💢. Add a pinch of social proof
Social proof elements don't have to reside exclusively on your site's home page. They can (and should - the conversion rate will only thank you) added to the email newsletter. Insert 2-3 quotes from satisfied customers into the text. They can be scattered throughout the letter or placed in a specially designated section.
But not reviews alone - there are other types of social proof. For example, if you have a large number of followers on social media, feel free to brag about it. But if it is poor with subscribers, then it is better - in order to avoid the opposite effect - not to talk about it.
💢. Come up with a compelling CTA
Rule number one is that the first word in a CTA should always be an action verb like “Order”, “Get” or “Sign up”. It is important. This is how you let people know what they need to do. This is one of the fundamental principles of marketing: if you want a person to do something, ask them to do it. And some definitely will.
💢. Write in second person
The letter should demonstrate the benefits of your brand, and the best way to achieve this is to explain how your brand can be useful to the reader. Therefore, before sending, we recommend that you reread the letter again. If it has a lot of "we" / "I" and little "you" / "you", your text is asking for a rework. Example: "Using this email strategy, you can increase conversions by 19%." That is, you speak directly to the person, explaining to him the advantage of this marketing approach.
💢. Plain Text is also an option
It might be a good idea to get by with just text. First, your layout may not display well on all email platforms. For example, MindSpring users may receive an email that is difficult to understand at all.
In addition, according to the living legend of modern email marketing, Ben Settle, using the letter as it is - without pictures, animations and design frills - the conversion rate will only increase. No wonder he himself constantly uses this technique. url
💢. Personalize
Another way to kick up your conversion rate is with personalized marketing. You can start with the simplest - with the name of the recipient in the subject line. For example: "Dear Alexey Sergeevich, don't miss these New Year's discounts!" Adding a recipient name to a subject is supported by almost all email platforms.
Also categorize readers into segments, such as "parents", "students", "accountants", "movie buffs", etc. This will make it easier to create emails that directly address people in these categories and thus seem more personalized.
💙💙💚💚💚💚💚💚💚💚💚💚💛💛💛💜💜💜
Comments
Post a Comment