WHAT IS SEO? Marketing
WHAT IS SEO?
In this article, I want to tell you what SEO is, what role this concept plays in website promotion, and what you can get under the search engine filter for. There is quite a lot of such material on the Internet, however, due to the fact that search engines have radically changed the principles of content ranking in recent years, some information on SEO promotion should be updated.
Indeed, if earlier SEO optimization of sites guaranteed a certain result, now many of the previously used methods simply do not work. In this regard, the question arises to what extent such methods are applicable in modern conditions. In order to understand what actually happened and what search engines are now focusing on, it is necessary to study the mechanism of the tool in question.
What is SEO in simple words
The term SEO itself is an abbreviation of the phrase Search Engine Optimization and implies a set of measures aimed at optimizing the issuance of a site by search engines for targeted queries.
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The scope of work on SEO content optimization includes:
Analysis of statistics of search phrases related to a specific topic.
Compilation of a semantic core based on a list of keywords.
Determination of the algorithm for ranking sites by search engines, taking into account innovations.
Carrying out work to improve the structure of the site and its content, optimize images, links, eliminate technical errors, check the relevance of pages.
Analysis of the target audience and commercial requests.
Tracking the results and adjusting the scheme.
Internal inventory of the site is carried out regularly, regardless of the performance of search results. External optimization, which is associated with an increase in the number of links and relinking of pages, occurs against the backdrop of competitive analysis.
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How website pages are indexed by search queries
Search robots constantly monitor various links, visit pages, and penetrate deep into sites. As a result of such work, indexing occurs, in other words, the information received is stored in the database. With the subsequent introduction of a search query, the system gives the most relevant answer, while the search engine no longer refers to the site itself.
As a result of this algorithm of actions, two options can be obtained:
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The search robot has not visited the site yet, and therefore has not indexed the pages. As a result, the content does not appear in search results.
The search engine has indexed the resource and reflects it with a relevant query.
In this situation, there is another option for the development of events. If, for any reason, a newly published article is copied to a third-party resource and indexed by a robot, then information will appear in the search database that this particular site is the owner of the content, which means that it will be the priority on the request. The original in this case will be considered a duplicate and completely ignored by the robots.
White optimization method
In light of recent events related to the change in the site ranking algorithm, legal SEO takes precedence. Taking into account the recommendations of Yandex and Google, “white hat” methods really give a good result. Therefore, the work carried out in this direction acquires a certain meaning.
When filling the site with content, you must adhere to the rules: relevance and usefulness. The text should carry a certain information load and be interesting to the reader. In addition, a certain volume must be observed, since the topic can be fully disclosed in a detailed article, which has a size of at least 5000 characters.
Articles posted on the resource should be constantly updated. The main condition is the publication of articles on relevant sites. Texts that do not correspond to the subject of the site will not be indexed.
Search engines highly value such an indicator as trust in the site, which can be increased with the help of mandatory moderation.
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